Optimization of Social Media for Advertising Brown Sugar Products in Jelatang Village, Hulu Sungai Selatan

Abstract

The digital era  is an inevitability that must be faced by business people. Changes in spending patterns of the wider community to digital markets force UMKM  to continue to adapt. Even so, there are several challenges for UMKM to digitize products. The first challenge, which is also the main challenge, comes from digital literacy. Coupled with the number of Human Resources (HR) who have not been able to adapt to online requests that require quick responses. In fact, the key to  do  online selling  is a fast response coupled with fast production of goods too. Within community service in the form of optimizing social media for advertising brown sugar products in Jelatang Village, Hulu Sungai Selatan, it is hoped that UMKM who have been familiar with online sales can be more optimizing their social media so that productivity and opportunities from the market are better.